This was DisplaysFX’s first website, with no design assets or brand foundation. We had to build everything from scratch, from mockups and branding to the full website experience. The goal was to create a high-converting store with award-level design that avoided looking generic, while still being easy for the client to manage inside Shopify.
We set up Shopify metafields so every new product automatically comes with its print template and file download options. A file upload app was integrated to handle customer artwork, and we implemented CRO improvements across the cart and product page to simplify the buying journey.
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