Haut Underwear
Haut Underwear
Shopify Ecommerce
My RoleShopify Designer
Project TypeRedesign
About this Project
Haut underwear is a unique brand that sells men’s modern underwear and swimwear from top international designers.
Project Type
Haut underwear was already an established brand that needed a redesign.
With this in mind, we needed to make sure that the new store was easy to manage and able to present information from their brands as well since they’re not the fabricant.
The old website was very simple and lacked important information.
Their branding is very bold as well, and the message needed to be going through the design.
Process
To decide the priorities, I did an entire analysis of their website and analytics to see what was already performing and what needed to be improved.
The audit gave me a general overview to discuss priorities with the client, not only related to the design but also related to his marketing as well.
Solution
The result offered a better experience in terms of usability, SEO and conversion.
The new shopify 2.0 theme made the management so much easier in terms of adding new brands, information and lookbooks, which was their main concerns.
In terms of design, it got featured at the shopify theme store as one of the greatest examples of the theme use.
