Not Labeled
Not Labeled
Minimalistic Fashion Brand
My RoleShopify Designer/ CRO Expert
Project TypeShopify Design
About this Project
High quality eco-friendly unissex fashion brand.
Project Type
Not Labeled faced a common challenge: a website that wasn’t converting as expected.
When I first joined Not Labeled, it was evident that their website was not optimized for conversions. Through a detailed usability audit, I identified several key issues:
- Slow loading times due to uncompressed images
- Cluttered product pages with excessive images
- Suboptimal upsell process
- Lack of prominence for bundle opportunities
- Inefficient cart page layout
Process
Within a three-month optimization plan I focused on specific areas each month, with KPIs set to measure success:
Month 1: Speed Optimization and Image Management
- Speed optimizations
- Limited product pages to selected variant images
- Optimized collection page images
Month 2: Enhancing Upsell Process and Cart Page Features
- Improved upsell process
- Bundle opportunities
- Enhanced cart page
Month 3: Testing and Fine-Tuning for Maximum Impact
- Conducted A/B tests
- Monitored KPIs
- Implemented Wishlist feature
Solution
Through a combination of strategic redesign and a structured CRO process, Not Labeled experienced growth in key metrics (KPIs).
By focusing on tasks separately every month, I got the best from each period in terms of key performance indicators, such as conversion and revenue.
The results of my three-month optimization plan were:
- Purchase Conversion: +158%
- Revenue: +1390%
- Average Order Value (AOV): +12%
Purchase Conversion |
Revenue |
Average Order Value |
+158% |
+1390% |
+12% |
