Not Labeled faced a common challenge: a website that wasn’t converting as expected.
When I first joined Not Labeled, it was evident that their website was not optimized for conversions. Through a detailed usability audit, I identified several key issues:
Slow loading times due to uncompressed images
Cluttered product pages with excessive images
Suboptimal upsell process
Lack of prominence for bundle opportunities
Inefficient cart page layout
Process
Within a three-month optimization plan I focused on specific areas each month, with KPIs set to measure success:
Month 1: Speed Optimization and Image Management
Speed optimizations
Limited product pages to selected variant images
Optimized collection page images
Month 2: Enhancing Upsell Process and Cart Page Features
Improved upsell process
Bundle opportunities
Enhanced cart page
Month 3: Testing and Fine-Tuning for Maximum Impact
Conducted A/B tests
Monitored KPIs
Implemented Wishlist feature
Before
After
Solution
Through a combination of strategic redesign and a structured CRO process, Not Labeled experienced growth in key metrics (KPIs).
By focusing on tasks separately every month, I got the best from each period in terms of key performance indicators, such as conversion and revenue.
The results of my three-month optimization plan were: